Brand Glossary
Terms your content should always get right. Applies everywhere content is generated.
Approved Terms
Terms that must be used in their exact approved form, with forbidden variants listed.
| Term | Never use | Applies to | |
|---|---|---|---|
| flexi EMI | flexible EMIeasy EMI | Personal LoansHome LoansConsumer Durables & Mobiles | |
| personal loan | personal creditpersonal finance | Personal LoansWeb PagesEmail | |
| no-cost EMI | zero-interest EMIfree EMI | Consumer Durables & Mobiles | |
| pre-approved offer | pre-qualified offerinstant offer | EmailSMSWhatsApp |
Banned Words & Phrases
Terms that must never appear in generated content. This is the single source of truth — QC Rules references this list automatically.
| Banned term | Reason | Approved replacement | Applies to | Severity | |
|---|---|---|---|---|---|
| cheapest | Compliance | competitive rates from X% | All content | Hard Fail | |
| guaranteed cure | Compliance | proven results | All content | Hard Fail | |
| best in world | Compliance | award-winning | All content | Hard Fail | |
| unlimited | Dark Pattern | up to [specific limit] | All content | Hard Fail | |
| free forever | Dark Pattern | no annual fee (T&C apply) | All content | Hard Fail |