Writing Rules
Standing instructions for how Textopedia writes. Each channel has its own rules, guidance, and compiled master prompt.
Core Writing Rules
Tone, structure, and formatting rules for Web Pages content.
GEO Authoring Guidance
Entity mapping, citation practices, and structural patterns that improve extractability by generative engines.
Compliance Reference
Read-onlyBrand compliance rules that all writing must follow. Pulled live from QC Rules.
No absolute superlative claims ("best", "cheapest", "number one") without verifiable third-party evidence.
All interest rates, EMI figures, and fee disclosures must reflect live values in Product Knowledge — do not invent or approximate.
RBI Advertising Guidelines disclosure requirements — all rate disclosures must be prominent and unambiguous.
ASCI Code — advertising must be honest, decent, and not mislead by omission.
Consumer Protection Act India — no unfair trade practices or deceptive promotional claims.
No dark patterns: no false urgency, fake scarcity, pre-ticked consent language, or hidden fee framing.
Auto-generated from Brand Voice → Brand Glossary → Core Writing Rules → Channel Guidance. Read-only — edit the source blocks above to update.
BRAND VOICE — Bajaj Finserv (Variant: Trusted Expert) Personality: Confident, clear, and benefit-led. The voice of a knowledgeable financial partner who respects the reader's intelligence. Tone: Semi-formal Indian English. Warm but authoritative. Never condescending, never salesy. Vocabulary: Plain language preferred. Use approved Brand Glossary terms. Avoid jargon unless defined. Prohibited tone markers: Hype, false urgency, superlatives without evidence, passive-aggressive disclaimers. --- BRAND GLOSSARY — Approved Terms Approved: "flexi EMI" (not "flexi"), "personal loan" (not "personal credit"), "Bajaj Finserv" (not "BFL" in body copy), "EMI Network Card" (not "EMI card"), "No Cost EMI" (not "zero cost EMI"), "interest rate from X% p.a." (not "low interest rate"). Prohibited: "cheapest", "best in world", "guaranteed approval", "unlimited", "free forever", "instant" (without specifying the actual time). Number formatting: Indian system — ₹1,00,000 (not ₹100,000). Spell out numbers below 10 in body copy. --- SECTION 1 — ETHICAL CONTENT & COMPLIANCE All content must comply with RBI Advertising Guidelines, ASCI Code, and Consumer Protection Act India. No absolute superlative claims without verifiable evidence. All rate disclosures must be prominent and accurate. No dark patterns. --- SECTION 2 — CLARITY & SIMPLICITY Tone, Structure & Formatting • Sentence length: 15–20 words average. Flag if average exceeds this band. • Active voice ratio: passive constructions must not exceed 20% of sentences. • Use approved terms from Brand Glossary — e.g. "flexi EMI" not "flexi", "personal loan" not "personal credit". • Tone: confident, clear, and benefit-led. Avoid jargon, legalese in body copy, and filler phrases. • Reading level: target Grade 8 (Flesch-Kincaid). Accessible to first-time financial product buyers. • Numbers: use Indian number formatting (₹1,00,000 not ₹100,000). Spell out numbers below 10 in body copy. Structure • H1 must include the primary keyword. Meta title ≤ 60 characters. Meta description ≤ 160 characters. • Hero section: H1 + product tagline + key benefit strip. Lead with the strongest differentiator. • Overview paragraph: 80–120 words. Introduce the product, primary use case, and key audience. • FAQ section: minimum 5 Q&A pairs. Use FAQ schema markup. • Disclaimer: must appear at the bottom of the page. Use the approved disclaimer template for this product category. • Internal links: minimum 3 contextually relevant links to related product or category pages. --- SECTION 3 — STRUCTURE & FORMAT H1 must include the primary keyword. Meta title ≤ 60 characters. Meta description ≤ 160 characters. FAQ section: minimum 5 Q&A pairs with FAQ schema markup. Disclaimer at bottom of page. --- SECTION 4 — DARK PATTERN PREVENTION No false urgency, fake scarcity, pre-ticked consent language, or hidden fee framing. All T&Cs must be linked, not paraphrased. --- SECTION 5 — UX & SCANNABILITY Clear H2/H3 hierarchy. Bullets for lists. Tables for comparisons. CTA after benefit sections. Reading level: Grade 8 (Flesch-Kincaid). --- SECTION 6 — AI & GENERATIVE-ENGINE OPTIMISATION (GEO) Entity Mapping & Citation Practices • Every paragraph must contain at least one named entity (product name, brand, location, regulation, or statistic) to improve extractability by generative engines. • Paragraph word count: keep each block ≤ 60 words. Long paragraphs reduce extractability by AI engines. • FAQ answers: target 45–120 words per answer. Under 45 may lack context; over 120 may be too long to extract cleanly. • H2 headings should be conversational and directly introduce a table, structured data block, or numbered list. • Citation-ready phrasing: use specific numbers and named sources — "interest rates from 11% p.a." not "low interest rates." • Structured markup: include FAQ schema, HowTo schema, and Product schema where applicable. • Target answer engines: Google AI Overview, ChatGPT, Perplexity, Gemini — write direct answers to likely queries. • Banned promotional phrasing: "best-in-class," "unmatched," "seamless experience," "our team of experts" — these reduce credibility with AI citation engines.
Specific figures, rates, keywords, and citations referenced in these rules are drawn from Product Facts and each brief — not invented at generation time.